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By Justin Moorehead

With hundreds of West MI homes sold and a multi-million dollar investment portfolio under his control, Justin has become a savvy industry veteran. Justin has a wealth of expertise in maximizing profits for sellers, and in negotiating great deals for his buyers. He has exceptional knowledge in investment strategy, personal finance, design, marketing and negotiation which ensures the best chance for great results & success for each and every one of his clients & partners.

What’s your West Michigan home worth? Are you thinking of selling your home or interested in learning about home prices in your neighborhood? I can help you. Discover Your Home's Value

Who wouldn’t like to maximize their profit when selling a home? The secret to making top dollar when home selling depends on five fundamental phases of the listing process. These phases include preparation, presentation, pricing, exposure, and negotiation. It’s crucial for home sellers to properly go through these phases to build buyer demand, ensuring that the home sells for the highest possible price.

Get a detailed explanation of the five key fundamental phases of the listing process above or you can listen to the video above or skip to a topic that interests you by using the timestamps below:

0:00 — 5 fundamental phases of the listing process

0:16 — Overview of the five phases

1:00 — Key phase 1: Preparation

1:09 — 3 categories of home improvement

2:18 — Key phase 2: Presentation

2:35 — Maximum exposure online and in-person

3:16 — Key phase 3: Pricing

3:21 — Identify fair market value range

3:40 — Pricing pyramid

4:19 — Key phase 4: Exposure

4:51 — Explore different ways to reach out to the buyer

6:14 — Key phase 5: Negotiation

6:30 — Impact of buyer demand

6:55 — Using creative negotiating tactics

7:32 — Main takeaways

7:55 — Let’s talk! reach out to me

If you’re thinking about selling and you need a great listing agent to make that happen for you, I’m here. Reach out to me by phone at (616) 405-8429 or send me an email at justin@soldbymoorehead.com. Let’s talk and make a solid plan to get the results you want.

Want to work with me? Here are some ways to get involved.